Jun 03 2025

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Morocco Expands Tourism Horizons: Strengthening Ties with China and Elevating Imperial Cities

Morocco Captivates at Shanghai Expo: A Gateway to Chinese Tourism Growth

As Morocco accelerates its strategy to diversify tourist source markets and build cultural bridges beyond traditional regions, the Kingdom, through the Moroccan National Tourist Office (ONMT), made a strong impression at the China International Tourism Expo 2025 in Shanghai. The event served as a major platform to promote Morocco’s rich historical legacy, immersive cultural experiences, and its ambition to attract a new wave of Chinese travelers.

At the heart of the exhibition, the Moroccan pavilion captivated thousands of visitors with a multisensory display that embodied the Kingdom’s unique identity. Visitors were welcomed by the soothing rhythms of Andalusian and Gnawa music, the aroma of freshly brewed Moroccan mint tea, and the intricate elegance of Moroccan zellige mosaics and calligraphy art. A special corner recreated the magical ambiance of Chefchaouen, echoing the vibrant colors and alleyways that have long fascinated travelers.

Yet, Morocco’s presence at the Expo was not limited to cultural showcasing. It marked a significant step in operationalizing its tourism diplomacy toward China, especially with the launch of new direct air routes expected to strengthen connectivity between major Chinese cities and Morocco. This logistic upgrade is expected to significantly boost Chinese tourist arrivals by year’s end, building upon previous milestones.

Imperial Cities in the Spotlight

In this new dynamic, Fez and Marrakech—Morocco’s renowned imperial cities—stand to benefit immensely. For Chinese tourists seeking deep cultural immersion, these cities offer unmatched authenticity. Fez, home to the world’s oldest university (Al Quaraouiyine) and a UNESCO World Heritage medina, offers a time-travel experience through winding souks, ancient tanneries, and scholarly heritage. Marrakech, with its majestic palaces, bustling Jemaa El-Fnaa square, and refined riads, continues to be a symbol of Moroccan enchantment and architectural splendor.

With support from ONMT’s Chinese partnerships, including collaborations with major travel platforms like Trip.com, Fliggy, and CITS, these cities are now featured more prominently on Chinese digital travel itineraries. Tailored packages highlight guided medina tours, artisan workshops, culinary experiences, and spiritual heritage circuits, particularly appealing to Chinese travelers interested in culture, heritage, and photography.

Strategic Agreements and Vision

The Moroccan participation culminated in the signing of a strategic memorandum of understanding with Trip.com, aiming to reach 1.15 million Chinese overnight stays by 2028. Additional agreements with Fliggy, UTS, and Youpai Travel target the promotion of Morocco in metropolitan hubs such as Shanghai, Beijing, and Guangzhou, with the ambition of gaining an additional 100,000 overnight stays in the short term.

This initiative is part of a broader transformation in Morocco’s tourism policy, pivoting from a “supply-driven” to a “demand-driven” approach. This involves adapting offerings to the specific aspirations of target audiences—in this case, Chinese tourists known for valuing historical depth, safety, hospitality, and immersive storytelling.

From Vision to Legacy: Morocco’s Tourism Ambition

This strategic move toward the Chinese market reflects Morocco’s commitment to building long-term, mutually enriching partnerships. It also aligns with the country’s broader goal of geographic diversification in tourism promotion, ensuring resilience amid global volatility.

For Fez and Marrakech, this renewed focus means increased investment in visitor services, language support, and tailored experiences. Collaborations with local artisans, hoteliers, and guides are being strengthened to ensure quality, authenticity, and excellence in every aspect of the Chinese traveler’s journey.

Next Steps in Morocco’s Asian Tourism Strategy

ONMT is also expanding its efforts into digital marketing, influencer campaigns, and audiovisual content tailored for Chinese platforms such as WeChat, Xiaohongshu (RED), and Douyin. Future participation in Asian tourism fairs and educational workshops for Moroccan hospitality professionals are on the agenda to ensure holistic ecosystem engagement.

In sum, Morocco’s proactive engagement with China marks a strategic rebalancing of tourism flows and reflects the country’s vision of tourism as a vector of cultural diplomacy, economic opportunity, and international connectivity. The imperial cities of Fez and Marrakech—living testaments to Morocco’s millennia-old civilization—are poised to shine brighter on the world stage, offering Chinese visitors not just destinations, but authentic journeys into the heart of Moroccan heritage.

Jun 02 2025

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Morocco Named Top Travel Partner for 2025 by Italy’s Welcome Travel Group

A Prestigious Recognition from a Major Italian Player

During its annual convention held in Casablanca, the Welcome Travel Group (WTG) — Italy’s leading travel distribution network — officially recognized Morocco as its Best Partner Tourist Destination for 2025. This prestigious accolade highlights Morocco’s growing influence in the global tourism industry, especially in the European market. The event gathered over 1,500 key players from the Italian tourism sector, including travel agencies, tour operators, and MICE professionals. By hosting the convention, Morocco demonstrated both its logistical capability and its cultural charm to industry leaders.

Strategic Partnership with the ONMT

The award was presented to Achraf Fayda, Director General of the Moroccan National Tourist Office (ONMT), in a ceremony that marked a significant milestone in the country’s collaboration with WTG. This recognition reflects the strategic marketing efforts of the ONMT, particularly through its “Light in Action” initiative, which aims to strengthen Morocco’s presence in high-potential markets like Italy. The ONMT’s targeted approach is paying off, not only in visibility but also in the increase of Italian visitor interest and bookings.

Why Morocco Stands Out for Italian Tourists

Italy’s Welcome Travel Group chose Morocco as its top destination partner for several compelling reasons, including:

Diverse Tourism Offerings: From Sahara adventures to historical medinas and beach resorts
Cultural Affinity: Strong historical and cultural ties between the two countries
Accessibility: Direct flight connections from major Italian cities
Business-Friendly Environment: Growing MICE infrastructure and support from local institutions
Warm Hospitality: A reputation for welcoming tourists with generosity and care

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fes Desert tours

Exploring Morocco: Top Destinations You Can’t Miss

One of Morocco’s greatest strengths as a tourist destination is the sheer diversity of its regions. Whether you’re seeking history, adventure, luxury, or cultural immersion, Morocco offers something for everyone.

The imperial cities are a perfect starting point. Marrakech, with its bustling Jemaa el-Fnaa square, vibrant souks, and luxury riads, blends tradition with modernity in a captivating way. Fès, home to one of the oldest universities in the world, offers a rich tapestry of Islamic heritage and artisan culture, particularly in its UNESCO-listed medina. Rabat, the capital, combines elegance, greenery, and history in a more relaxed atmosphere, while Meknès remains a hidden gem with royal architecture and fewer crowds.

Fes medina

For coastal lovers, Essaouira enchants with its bohemian spirit, fortified walls, and Atlantic breeze — a favorite among surfers and artists. Agadir, with its wide beaches and resort infrastructure, appeals to families and sun-seekers. Further north, Tangier serves as a gateway between Europe and Africa, steeped in cosmopolitan charm and literary legacy.

The Atlas Mountains present a paradise for trekkers and nature enthusiasts. From the snowy peaks of Oukaïmeden to the picturesque villages of the Ourika Valley and the challenging trails around Toubkal, Morocco’s highest peak, the mountains offer both beauty and adventure. Berber hospitality is another highlight of these regions, offering an authentic human connection.

For a taste of the desert, nothing beats a visit to Merzouga or Zagora. Camel treks, sandboarding, and nights under the stars in luxurious desert camps create unforgettable memories. These regions also provide insight into nomadic culture and the raw beauty of the Sahara.

Nature lovers will also appreciate destinations like the Ouzoud Waterfalls, the Paradise Valley near Agadir, or the cedar forests of Ifrane, sometimes called the “Switzerland of Morocco” for its Alpine charm and clean air.

As for wellness and gastronomy, Morocco delights the senses with hammams, argan oil treatments, and rich cuisine combining spices, sweetness, and freshness. From tagines to pastillas, mint tea to fresh dates, the culinary journey is as rewarding as the travel itself.

In short, Morocco is not just one destination — it’s many worlds in one country. This variety is precisely what makes it such a strong draw for Italian tourists and a natural choice for Welcome Travel Group’s 2025 award.

Looking Ahead: Strengthening Mediterranean Synergies

This designation not only reinforces Morocco’s position as a key Mediterranean destination but also opens new doors for future cooperation between Moroccan and Italian tourism professionals. With Welcome Travel Group controlling nearly 44% of Italy’s travel agency market, this partnership is expected to significantly boost Morocco’s inbound tourism. As both countries continue to deepen their ties, this momentum could lead to innovative co-branded offers, increased air connectivity, and broader regional integration within the Mediterranean travel ecosystem.

May 28 2025

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How Is Digital Innovation Transforming the Tourist Experience in Fez?

E-tourism, E-tourism, or electronic tourism, has significantly transformed how travelers plan, book, and experience their trips. In Fez, a Moroccan city renowned for its rich history and cultural heritage, the growing adoption of digital technologies is reshaping the way tourists interact with the destination. This transformation is driven by various local stakeholders who are actively promoting innovative digital tools, helping to modernize the tourism sector and enhance the city’s appeal to a global audience. Online Booking Platforms

Online booking platforms have revolutionized travel planning. In Fez, traditional establishments like riads are now accessible through sites such as Booking.com and Airbnb, allowing visitors to reserve authentic accommodations with just a few clicks. However, this trend is not without challenges. For example, in Morocco, the commission charged by Booking.com for a night’s stay can increase the cost by up to 40%, raising concerns among local operators.

Dedicated Mobile Applications

Mobile applications provide tourists with tools to explore Fez independently. Interactive maps, audio guides, and personalized itineraries facilitate the discovery of the medina’s alleys and the city’s emblematic sites. These apps also allow visitors to uncover hidden gems, enriching their experience.

Augmented and Virtual Reality

The integration of augmented reality (AR) and virtual reality (VR) enhances the tourist experience. In Fez, these technologies enable visitors to visualize historical reconstructions of monuments, offering total immersion into the city’s past. For instance, by pointing their smartphone at a historical site, tourists can see what it looked like at its peak, thereby deepening their understanding and appreciation of the local heritage.

Dedicated Mobile Applications for tourist in Fez and all Morocco

Social Networks as Promotion Vectors

Social networks play a crucial role in promoting Fez. Tourists share their experiences on platforms like Instagram and Facebook, increasing the city’s visibility and attracting new visitors. Dedicated hashtags, such as #VisitFes, help create an active online community where travelers can exchange tips and recommendations, thereby enhancing the destination’s appeal.

Online Reviews and E-Reputation

Online reviews influence travelers’ choices. Tourist establishments in Fez monitor their e-reputation on sites like TripAdvisor, striving to offer quality services to garner positive feedback. A good e-reputation can lead to increased bookings, while negative reviews can have the opposite effect. Thus, proactive management of online reviews is essential for maintaining and improving the reputation of local tourism businesses.

Virtual Tours

Virtual tours allow potential visitors to explore Fez before their arrival. 360-degree panoramas of historical sites provide a glimpse into the city’s cultural richness, encouraging tourists to plan their trips. These virtual tours also serve as educational tools, enabling schools and universities worldwide to explore Fez’s heritage without leaving their classrooms.

Digital Management of Tourist Flows

Technology aids in managing the influx of tourists to Fez. Online ticketing systems and real-time crowd monitoring applications help distribute visitors across different sites, preserving heritage while ensuring an enjoyable experience. For example, using real-time data, site managers can anticipate peak periods and take measures to prevent overcrowding, thereby ensuring visitors’ safety and comfort.

Online Promotion of Cultural Heritage

Dedicated digital platforms highlight Fez’s cultural heritage. They disseminate information about festivals, exhibitions, and cultural events, attracting an international audience. These platforms also enable local artisans to sell their products online, expanding their market beyond the city’s physical boundaries and contributing to the local economy.

Fez, an exemple of Smart City Initiatives

The Importance of Cybersecurity

With the increasing digitization of tourism, cybersecurity has become a priority. IT companies play a key role by providing cybersecurity solutions to tourism sector stakeholders, ensuring the protection of travelers’ data. According to their official website, the Moroccan companies in the It services supports their clients in their cybersecurity projects, whether for public cloud, private cloud, network, or infrastructure, from the audit phase to solution integration, including risk analysis, consulting, and training.

Digital Payment Systems

The adoption of digital payment systems has streamlined transactions for tourists in Fez. Mobile payment solutions such as MT Cash, Orange Money, and Inwi Money have gained popularity, allowing users to pay for purchases, bills, and services conveniently. However, challenges persist as some establishments in key tourist areas remain hesitant to adopt digital payment methods, leading to calls for mandatory digital payment options to enhance convenience and tax transparency.

Smart City Initiatives

Fez is embracing smart city initiatives to enhance urban living and tourism experiences. The Fez Smart Factory Initiative, a public-private partnership, aims to transform the industrial landscape of the Fez-Meknes region by promoting Industry 4.0 technologies. Additionally, the city is part of a regional project to create Smart City Innovation Centres, replicating the successful experience of the Nice Smart City Innovation Centre in France, with a view to developing smart urban services and improving the quality of life for citizens.

E-tourism: Shaping the Future of Fez’s Cultural Travel Experience

E-tourism is redefining Fez’s tourism landscape, offering opportunities to enrich visitors’ experiences while preserving local heritage. The adoption of digital technologies, from online booking to augmented reality, is transforming how travelers interact with the city. Players like MTS Group Africa, under the leadership of Moulay Rachid Idrissi, contribute to this transformation by providing innovative technological solutions. By embracing these trends, Fez positions itself as a modern destination that respects and values its cultural heritage.

Nov 16 2024

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Exploring Morocco: A 2025 Guide to the Best Tourist Destinations

The kingdom of Morocco, a brief history

Nestled in the northwest corner of Africa, Morocco is a country of captivating contrasts and rich cultural heritage. With its diverse landscapes, ranging from the sweeping sands of the Sahara Desert to the snow-capped peaks of the Atlas Mountains, Morocco offers an array of experiences that appeal to every kind of traveler. Known for its vibrant cities, ancient history, and warm hospitality, Morocco is a gateway to a world where tradition meets modernity.

Moroccan tourism has flourished in recent years, attracting visitors with its unique blend of Arab, Berber, and French influences. The country’s strategic location along the Mediterranean and Atlantic coasts, combined with its fascinating historical sites and bustling marketplaces, makes it a compelling destination for explorers seeking both relaxation and adventure. In 2025, Morocco continues to shine as a premier destination, offering new experiences while preserving its rich heritage.

Marrakech: The Red City

Marrakech , the red city of Morocco

Marrakech, often referred to as the “Red City of Morocco” due to its distinct red-hued buildings, is perhaps the most iconic destination in Morocco. This vibrant city is a sensory overload, where the colors, sounds, and scents create an unforgettable experience. The heart of Marrakech is the medina, a labyrinth of narrow streets and alleys filled with souks (markets) offering everything from intricate textiles and ceramics to aromatic spices and silver jewelry.

The Djemaa el-Fna square is the city’s pulsating core, where performers, storytellers, and food vendors create an ever-changing spectacle. As night falls, the square transforms into a lively marketplace with an array of food stalls serving traditional Moroccan dishes like tagine and couscous. For a more serene experience, the Jardin Majorelle, a beautiful garden designed by French painter Jacques Majorelle and later restored by Yves Saint Laurent, provides a tranquil escape from the city’s hustle.

Marrakech is also home to stunning architectural wonders, including the Koutoubia Mosque, which dominates the skyline with its majestic minaret, and the Saadian Tombs, which offer a glimpse into Morocco’s royal past. The city’s vibrant culture, combined with its historical and architectural treasures, makes Marrakech a must-visit destination for 2025.

Fes: The Spiritual Heart

fez tannery

Fes, one of Morocco’s oldest and most culturally significant cities, is often described as the spiritual heart of the country. Established in the 8th century, Fes is renowned for its well-preserved medieval architecture and its status as a center of learning and spirituality. The city’s medina, a UNESCO World Heritage site, is a maze of narrow streets and alleys that feel like stepping back in time.

The University of Al Quaraouiyine, founded in 859 AD, is considered the world’s oldest existing university and continues to be a hub of Islamic scholarship. Visitors can explore the city’s rich educational heritage by visiting the various madrasas (Islamic schools) and libraries that dot the medina.

Fes is also famous for its traditional tanneries, where leather is still processed using ancient techniques. The sight of dyed leather drying in the sun is a colorful and aromatic experience that highlights the city’s historical craft traditions. The city’s architectural gems, such as the Bou Inania Madrasa and the intricate tile work of the Al-Attarine Madrasa, showcase the exquisite craftsmanship that defines Fes. For those interested in Morocco’s deep cultural roots, Fes offers an immersive journey into the past.

Chefchaouen: The Blue Pearl

chefchaouen, the blue city of Morocco

Chefchaouen, often referred to as the “Blue Pearl of Morocco“, is a small town nestled in the Rif Mountains. Its distinctive blue-painted buildings and charming streets create a picturesque setting that contrasts beautifully with the surrounding mountainous landscape. Established in the 15th century, Chefchaouen offers a serene atmosphere and a slower pace of life compared to the larger cities.

The town is known for its relaxed vibe and is a favorite destination for those seeking tranquility and natural beauty. The blue hues that adorn the walls of Chefchaouen are believed to have been introduced by Jewish refugees who settled here in the 1930s. These striking shades of blue, combined with the narrow, winding streets, create a magical ambiance that has captivated many visitors.

Chefchaouen is also a gateway to exploring the Rif Mountains, offering opportunities for hiking and nature walks. The nearby Akchour Waterfalls and the God’s Bridge, a natural rock formation, are popular spots for outdoor enthusiasts. The town’s relaxed atmosphere, combined with its stunning natural surroundings, makes Chefchaouen a must-visit for those seeking a unique and peaceful Moroccan experience.

Casablanca: The Modern Metropolis

hassan 2 mosque casablanca

Casablanca, Morocco’s largest city and economic hub, represents the modern face of the country. Known for its cosmopolitan vibe and impressive architecture, Casablanca offers a contrast to the historical and traditional aspects of Moroccan tourism. The city’s skyline is punctuated by the towering Hassan II Mosque, one of the largest mosques in the world, with its stunning minaret reaching 210 meters high. The mosque’s location right on the Atlantic Ocean adds to its grandeur and provides visitors with breathtaking views.

The city’s corniche, a waterfront promenade, is a popular spot for both locals and tourists. Here, you can enjoy the ocean breeze, dine at upscale restaurants, or simply take a leisurely stroll along the beach. Casablanca is also home to the Royal Palace and the vibrant Hassan II Boulevard, where modern shops and cafes offer a taste of contemporary Moroccan life.

Casablanca’s blend of modernity and tradition, coupled with its rich cultural history, makes it an essential stop for those looking to experience Morocco’s urban side in 2025.

The Sahara Desert: An Epic Adventure

Fez desert tours

No visit to Morocco is complete without experiencing the majestic Sahara Desert, the world’s largest hot desert. The vast expanse of golden sand dunes, stretching as far as the eye can see, offers a truly unique adventure. The gateway to the Sahara is typically the town of Merzouga, located near the Erg Chebbi dunes. Here, visitors can embark on camel treks, ride through the undulating sands, and spend a night under the stars in traditional Berber-style desert camps.

The Sahara Desert is also home to various oases and ancient caravan routes, providing opportunities to explore the region’s history and natural beauty. The landscape is incredibly diverse, with features such as the dramatic dunes, rocky plateaus, and lush palm groves. Sunrise and sunset in the desert are particularly magical, with the shifting colors of the sand creating breathtaking vistas.

For those seeking adventure and a deep connection with nature, the Sahara Desert offers an unparalleled experience that captures the essence of Morocco’s natural wonders.

Tangier: The Gateway to Africa

tangier

Tangier, located on Morocco’s northern coast, is often referred to as the “Gateway to Africa” due to its strategic location at the crossroads of Europe and Africa. This port city has a rich history of cultural exchange, having been a meeting point for artists, writers, and diplomats from around the world. The city’s blend of Moroccan, Spanish, and French influences is evident in its architecture, cuisine, and vibrant cultural scene.

Tangier’s medina is a labyrinth of narrow streets and traditional markets, where visitors can explore the city’s rich history and culture. The Kasbah, or old fortress, offers panoramic views of the city and the Strait of Gibraltar. The American Legation Museum, housed in the former American consulate, provides insights into Tangier’s role in international diplomacy and its connections with the United States.

Tangier’s seaside location also makes it a great destination for those looking to enjoy beautiful beaches and coastal views. The city’s blend of historical charm and modern amenities, along with its unique position at the crossroads of continents, makes Tangier a compelling destination for 2025.

Morocco Awaits: A Voyage Through History and Landscape

Morocco, with its rich tapestry of history, culture, and natural beauty, continues to captivate travelers in 2025. From the bustling streets of Marrakech and the spiritual depth of Fes to the serene blue streets of Chefchaouen and the modern allure of Casablanca, each destination offers a unique glimpse into the country’s diverse character. The Sahara Desert provides a dramatic contrast with its vast, timeless landscapes, while Tangier’s coastal charm adds another layer to Morocco’s multifaceted appeal.

Whether you’re drawn by the allure of ancient cities, the serenity of mountain landscapes, or the adventure of desert dunes, Morocco promises a memorable journey. As tourism continues to evolve, Morocco remains a destination where tradition and modernity coexist harmoniously, inviting travelers to explore its many wonders.

Jun 19 2024

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Fez Souks: A Shopper’s Guide to Moroccan Treasures

Fez Souks: A Shopper's Guide to Moroccan Treasures

Fez, the cultural heart of Morocco, is a shopper’s paradise with its vibrant souks (markets) offering a dazzling array of handcrafted goods, spices, and traditional Moroccan souvenirs.
Navigating these bustling alleyways can be overwhelming, but with our insider tips, you’ll be able to explore the souks like a pro and bring home unique treasures that capture the essence of Fez.

Bargaining: The Art of the Deal

Bargaining is an integral part of the shopping experience in the Fez souks. It’s important to remember that it’s not a confrontation, but rather a friendly negotiation. Start by offering about half the asking price and be prepared to meet somewhere in the middle. Keep in mind that the initial price is often inflated to allow for bargaining. Be polite, smile, and enjoy the process – it’s all part of the Moroccan shopping experience.

Finding Unique Souvenirs

Moroccan Souk Pattern Dishes and Colorful

The Fez souks are a treasure trove of unique souvenirs , from traditional Moroccan lanterns and handwoven rugs to intricate leather goods and aromatic spices. Some must-visit shops include:

Nejjarine Museum of Wooden Arts and Crafts: Explore the history of Moroccan woodworking and find beautifully carved furniture and decorative pieces.
Chouara Tannery: Witness the ancient process of leather tanning and browse the vibrant selection of leather bags, slippers, and jackets.
Souk el Attarine: Immerse yourself in the scents of exotic spices, fragrant oils, and traditional Moroccan tea.

Avoiding Tourist Traps

While the Fez souks offer an authentic shopping experience, it’s important to be aware of tourist traps. Be cautious of shops that aggressively approach you or offer “special deals.” Stick to shops recommended by your hotel or tour guide, and always ask about the origin and quality of the produts before making a purchase.

Navigating the Souks

The Fez souks can be a maze-like labyrinth, so it’s helpful to have a map or guide to navigate the alleyways. Keep an eye out for landmarks like the Kairaouine Mosque or the Bab Boujloud gate to orient yourself. If you get lost, don’t hesitate to ask for directions from the friendly locals.

Packing Tips

When shopping in the Fez souks, it’s important to pack light and leave room in your luggage for your purchases. Bring a sturdy tote bag or backpack to carry your items, and consider purchasing a small suitcase or duffel bag to check on your return flight.

What you must know about the Souks of Fez, Morocco

Fez souk

Do you need a guide for Fez?

While hiring a licensed guide can be helpful for navigating the maze-like souks of Fez, especially for first-time visitors, it is not absolutely necessary.

The medina is well-marked with color-coded signposts indicating directions to palaces, gardens, monuments, and souks. Exploring on your own allows you to discover hidden gems and immerse yourself in the local culture at your own pace. However, be cautious of unlicensed guides looking to make commissions.

How many days in Fez is enough?

Most travelers recommend spending at least 2-3 days in Fez to fully experience the city’s rich history, culture, and cuisine. This allows time to explore the medina, visit key sights like the Kairaouine Mosque and Bou Inania Medersa, and take day trips to nearby attractions. However, the more time you have, the more you can delve into the city’s hidden corners and immerse yourself in the local way of life.

How to spend 2 days in Fez?

With 2 days in Fez, you can hit the highlights while still having time to wander and get lost in the medina’s maze of souks. On day 1, explore the medina’s main sights like the Kairaouine Mosque, Bou Inania Medersa, and the Nejjarine Museum of Wooden Arts and Crafts.

Spend the afternoon getting lost in the souks, stopping for mint tea and people-watching. On day 2, take a day trip to the nearby ancient ruins of Volubilis or the holy town of Moulay Idriss. In the afternoon, visit the Chouara Tannery and shop for unique leather goods.

Moroccan Dates from Fez in particular are renowned for their flavor

What to buy from Fes

The Fez souks offer a wide variety of traditional Moroccan handicrafts and souvenirs, from leather goods and pottery to spices and textiles. Some top picks include:

Leather bags, slippers, and jackets from the Chouara Tannery
Intricate lamps and metalwork from the coppersmiths’ souk
Aromatic spices and teas from the Attarine Souk
Vibrant rugs and textiles
Argan oil and other natural beauty products
Silver and gold jewelry from the Silver and Gold Souks

When shopping, be prepared to bargain and stick to reputable merchants. Enjoy the process and immerse yourself in the lively atmosphere of the souks.

All You Need to Discover Fez Souks and it’s Best Travel Gifts

The Fez souks offer a unique and unforgettable shopping experience, filled with vibrant colors, intoxicating scents, and friendly locals. By following our insider tips and embracing the art of bargaining, you’ll be able to navigate the souks with confidence and bring home treasures that will remind you of your Moroccan adventure for years to come.

If you’re looking for unique Travel Gifts and Moroccan souvenirs to add to your collection, be sure to check out the online shop at grandgoldman.com. They offer a curated selection of handcrafted goods, from traditional lanterns and rugs to leather goods and original pottery tableware, all sourced sustainably from local artisans.

Karen J – Author

Karen is a globetrotting content writer at Grand Goldman, with a passion for adventure and storytelling. She has explored over 50 countries on 6 continents, from the bustling streets of Tokyo to the remote beaches of Patagonia. When she’s not on the road, you can find her curled up with a good book, experimenting in the kitchen, or planning her next epic journey.

May 09 2024

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A poem about Moroccan women

Moroccan Woman

In the bustling medina, where tales unwind, There walks a woman, graceful and refined. Wrapped in vibrant silks, colors that entwine, A Moroccan beauty, a jewel divine.

Her eyes, like desert stars in the night, Hold secrets of ancient sands, burning bright. With every glance, a story takes flight, Whispering of adventures, bold and spontaneous.

She moves with the rhythm of Marrakech’s beat, In her steps, the essence of bazaars and street. With hennaed hands, and laughter so sweet, She weaves dreams in the tapestry of each greet.

In the souks, where spices dance in the air, She’s the fragrance of jasmine, beyond compare. Her voice, like a song, floats everywhere, Echoing tales of love, loss, and despair.

With mint tea in hand, under the desert sun, She’s the embodiment of tradition, the chosen one. A keeper of culture, her legacy spun, In the threads of time, her story began.

Oh, Moroccan woman, embodiment of grace, In your presence, the world finds its place. Your spirit, like the Sahara’s endless embrace, Forever enchants, leaving hearts to chase.

Feb 18 2024

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Roman ruins in the kingdom of Morocco

Overview in history

The rich tapestry of Morocco’s history unfolds in layers, revealing a chapter influenced significantly by the Romans. North Africa served as a vital part of the Roman Empire, and Morocco, with its strategic location, witnessed the establishment of various Roman settlements. In this article, we will delve into the remnants of Roman presence in Morocco, exploring the archaeological treasures that stand as silent witnesses to an era marked by architectural grandeur, cultural exchange, and strategic significance.

The Roman Influence in North Africa:

The Roman Empire’s foray into North Africa began in the 2nd century BCE, gaining momentum as they expanded their reach across the Mediterranean. The region, known as Mauretania Tingitana, encompassed parts of modern-day Morocco. The Romans, recognizing the strategic importance of North Africa, established settlements, fortifications, and trade routes. This early interaction laid the foundation for a cultural fusion that would leave a lasting impact on the region.

Volubilis – Jewel of Roman Morocco:

Among the most iconic Roman ruins in Morocco is the ancient city of Volubilis, a UNESCO World Heritage site. Nestled in the foothills of the Atlas Mountains, Volubilis was a thriving Roman city known for its well-preserved mosaics, triumphal arches, and grand villas. Dating back to the 3rd century BCE, Volubilis offers a glimpse into daily life during the Roman era and stands as a testament to the architectural prowess of the time.

Volubilis

Lixus – An Ancient Trading Hub:

Lixus, situated along the Atlantic coast, served as a vital Roman trading post. Established around the 7th century BCE, Lixus flourished as a center for the exchange of goods, connecting the Roman Empire to the riches of North Africa. The archaeological site reveals the remains of Roman baths, temples, and an amphitheater, underscoring the significance of Lixus in facilitating economic and cultural ties between Rome and the indigenous Berber populations.

Lixus - An Ancient Trading Hub

Chellah – Where Roman and Islamic Influences Collide:

Chellah, located near Morocco’s capital, Rabat, represents a unique blend of Roman and Islamic influences. Originally a Roman settlement called Sala Colonia, Chellah transformed over the centuries into a medieval Islamic necropolis. The site showcases Roman ruins alongside Islamic architecture, creating a fascinating juxtaposition of two distinct historical periods. The remnants of Roman walls and structures provide a glimpse into Chellah’s multifaceted history.

Roman Ruins Chellah Rabat Morocco

Thamusida and Banasa – Lesser-Known Marvels:

While Volubilis, Lixus, and Chellah take the spotlight, Morocco boasts several lesser-known Roman ruins that contribute to the mosaic of its historical narrative. Thamusida, an archaeological site near Kenitra, reveals Roman baths, temples, and residential areas. Banasa, another Roman city, features well-preserved structures such as an arch, forum, and thermal baths. Exploring these lesser-known sites provides a more comprehensive understanding of the Roman legacy in Morocco.

Romans ruins, the heritage of Morocco

The Roman ruins scattered across Morocco serve as portals to an era where cultural exchange, trade, and architectural brilliance flourished. From the majestic city of Volubilis to the coastal hub of Lixus, each archaeological site tells a unique story of the Roman presence in North Africa. As we wander through these remnants, we are transported back in time, witnessing the echoes of an ancient civilization that left an indelible mark on the landscapes and cultures of Morocco. The preservation and exploration of these Roman ruins not only connect us to the past but also contribute to the collective heritage of Morocco, inviting us to unravel the layers of history that shape the nation’s identity.

Nov 19 2021

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MOROCCAN PASTRIES

Moroccan cakes and pastries

The Moroccan cuisine is among the best in the world; it offers a wide variety of dishes, soliciting smell, sight and taste. In this blog we will try to focus more on The Moroccan pastry which brings together all traditional pastries from The Moroccan cuisine.

There is such a greatness floating around the Moroccan pastry covering each kind from all the corners of the country. The moment you get to taste one of them you get the feeling of gourmet bites, with subtle flavors, handcrafted with quality products. Confections from the best ingredients that make the richness of these oriental pastries: bursts of almonds, walnuts, hazelnuts, pistachios, pine nuts, rose water, orange blossom … Scents and textures cleverly juxtaposed for you offering a unique tasting.

There is something for all tastes and these Moroccan pastries will leave you dreamy especially when enjoyed around a good cup of mint tea.

The Moroccan pastry offers a great diversity of small nibble cookies, rather cupcakes than big cakes.

If you go to Morocco, know that these Moroccan goodies are often bought by weight. Depending on the city and the shop, count between 2$ per kg for the cheapest (chebakia for example) and up to 12$ per kg for the most expensive one (Moroccan pastries based on almonds are the most expensive, the price of the almond justifies the higher price).

Examples of Moroccan Pastries

Chebakia

This type is made from dough made from wheat flour. Fried in oil, it is then covered with honey and sprinkled with sesame seeds. It is certainly the least expensive Moroccan pastry. It is very common in Morocco and certainly the most widespread.

If you visit Morocco during the month of Ramadan (The fasting period of the year) you will notice that each Moroccan house will carry a variety of this kind of pastry representing a solid dish for breaking the fasting next to a plate of dates and “The Harira soup” which we will go through in one of our future blogs.

chebakia

Sweet Fekkas with almonds and anise

Crunchy biscuit with sanded texture made with almonds, sesame seeds and anise.

The “Fekkas” in Moroccan pastry means a precooked biscuit, cut into thin slices and grilled in the oven.

Its sandy texture, slightly aniseed, adorned with its amber color and enhanced with golden sesame seeds promises a tasting in the pure Moroccan tradition.

Briwattes

A classic must of fine Moroccan pastry.

Triangles with almonds and honey, scented with orange blossom and covered with thin leaves of pastilla

“Briwatte” in Moroccan means “little envelope”. These are almonds delicately scented with orange blossom, covered with a very fine sheet of pastilla sprinkled with hot honey and orange blossom after cooking. The Briwattes can be of different shapes: triangular, rectangular or in the form of cigars.

Briwattes

Almonds Ghriba

Soft and fluffy macaron made from almonds and lemon zest.

It is said that the ghriba is the ancestor of the French almond macaroon. Lightly scented by lemon zest, its texture is very soft, finely cracked under its coat of icing sugar.

It is one of the classics of Moroccan pastry. With the gazelle horn and the honey briwatte, they form a trio that can always be found on traditional party tables.

Butter Ghriba

Shortbread gourmet butter, aerial and melting

Often compared to Spanish montécao, the butter Ghriba is ideal to accompany a coffee. Sablé is very light, melting at will, it is noticeable by its gourmet perfume with butter. Once tasted, it is even difficult to stop!

Ghriba Classic gazelle horn (kaab ghezal)

Classic gazelle horn (kaab ghezal)

This soft and mellow jewel represents a symbol of traditional Moroccan pastry.

Symbol of the alliance between tradition and gluttony, these gazelle horns were created from a mix of spices, Arabic gum, roasted almonds and the natural essence of orange blossom.

The world of Moroccan pastry is vast and extremely rich. It is almost impossible to go through each kind but we will be open to your requests and suggestions so please feel free to share your comments with us and ask for more information in case it’s needed.

Jul 28 2021

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The diversity of Sports in Morocco

Morocco is doing a lot to keep up with the increasing interest in activity and sporting holidays. In addition to its magnificent trekking opportunities, the country also offers impressive golf and tennis facilities, a couple of ski resorts (plus some adventurous off-piste skiing) and excellent fishing. The national sporting obsession, however, is football; enthusiasts can join in any number of beach kick-about games or watch local league and cup matches.

Soccer

Soccer is important in Morocco and the country is a growing force. The national side has made the World Cup on four different occasions and was among the African nations bidding to host the tournament in 2010. Moroccan teams have also been extremely successful in African club competitions. This is quite impressive when you consider that most Moroccan football players develop their skills in unstructured kick rounds on the beach, street or patches of wasteland.

Water sports and swimming

Morocco offers excellent water sports such as sailing, yachting, windsurfing, surfing, swimming, White Water River rafting, kayaking and diving.

Golf

Golf is probably the most important sport in Morocco. The country has an international-level course at Rabat and many other 18-hole golf courses.

Skiing

Morocco doesn’t immediately spring to mind as a skiing destination, but the High Atlas Mountains are reliably snow-covered from late January to early April. The Middle Atlas also occasionally has sufficient snow for skiing.

Trekking

Trekking is one of the best things Morocco has to offer. Morocco boasts one of the most rewarding mountain ranges in the world – and one of the least spoilt. A number of long-distance Atlas routes can be followed. One can even do a “Grand Traverse” of the full range. However most people limit themselves to shorter treks around the Djebel Toubkal area.

Riding

Horse riding and camel rides are very popular in Morocco. There are many hotels that offer guided treks through the Atlas Mountains. You should bring your own helmet though.

Fishing

The country features an immense stretch of Atlantic and a small stretch of Mediterranean coastline, with great opportunities to arrange boat trips almost anywhere. Inland, the Middle Atlas shelters beautiful lakes and rivers, many of them well stocked with trout.

Jul 28 2021

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The Music within Morocco

From the ancient folk pieces of the Berber mountain communities, to the Arab-Andalusian music of the cities, to the roots-fusion that you’ll hear blaring from taxi radios and café ghetto blasters, music is the ultimate expression of Morocco’s culture.

Berber Music

The Berber are the first known inhabitants of Africa’s north-western corner. Over centuries they

Monopolized the Saharan trade in salt, gold and slaves and spread their culture throughout the region. There are three main categories of Berber music; village, ritual and professional music.

In a typical scene of village music-making, an entire community may gather in the open air to sing and dance in a large ring around an ensemble of drum (bendir) and flute (nay).

The best-known dances are the Ahouache and the Ahidus. Over the past twenty years several masters of bumzdi and Ahouache have become very well known nationwide.

Berber ritual music often features drums and rhythmic hand clapping. It is used in the rites of the agricultural calendar – such as moussems – as well as on occasions such as marriage. Ritual music is also performed to help deal with evil spirits.

In the Atlas Mountains professions troupes of musicians, called imdyazn, travel during summer and perform in village squares and at weekly souks. A leader improvises poems telling of current affairs. Drum and clarinet accompany the singer. The clarinetist also acts as the ensembles’ clown.

Andalous Music

Morocco’s Arab-Andalusian classical tradition evolved 1000 years ago in Moorish Spain and can be heard, with variations, throughout North Africa. Its invention is credited to Ziryab, whose greatest innovation was the classical suite nuba, which forms the basis of al-ala (Andalous music). Although somewhat elite, Andalou music is still very much alive and is regularly performed on national TV.

Melhoun

Melhoun is a semi-classical sung poetry associated with artisans and traders. It makes use of the same modes as al-ala orchestras, but is more lively and danceable. A Melhoun suite consists of two parts:a-metrical Taqusim played on oud or violin, which introduces the mode, and the Qassida, sung poems with words of folk or mystical poetry, or nonsense lines. The Qassida has three parts: al aqsam (verses that are sung solo), al-harba (chorus refrains) and al-drîdka (a chorus of accelerating tempo). The melhoun orchestra generally consists of oud, kamenjah, swisen (a small, high-pitched folk lute), the Hadjouj (a bass swisen), taarija, darbuka and Handwa (small brass cymbals), plus a number of singers.

Sufi Music

Sufism is a mystical branch of Islam. The Sufi brotherhoods or tarikas, use the hadra – a private ritual of music and dance – as a means of getting closer to Allah. Sufi music can also be heard at moussem (festivals devoted to the memory of a holy man), and some brotherhoods play for alms in households that want to gain favor with their patron saint.

Gnawa Music

The Gnawa are descendants of slaves brought across the Sahara by the Arabs, who claim spiritual descent from Sidi Bilal, the first muezzin. Their musical rites (lilas), in which a leader plays the gimbri/sentir (long-necked lute) and sings, accompanied by Garagb (metal castanets), last all night and are performed for the purpose of spiritual and physical healing. The music, which has sub-Saharan origins, is remarkably adaptable, having been blended with jazz, rock, funk, hip-hop and drum & bass

Chaabi and Fusion

The oldest form of chaabi is Al’aita, the music of rural communities on the Atlantic coast. It is performed during private and public celebrations and is usually sung in Darija (Moroccan colloquial Arabic), telling of love, loss, lust and daily life.

Alaita has two parts. The Lafrash is a slow instrumental prelude (usually on violin) followed by several verses sung in free time. Then comes the Lahsab, a syncopated dance that lasts as long as the audience desires. Traditionally it uses a male or female lead singer, violin, some percussion and backing vocals, but today a “synthetic” version is popular, that adds keyboards, electric guitars and drum machines to the mix.

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